Tag Archives: shareholders

Apple’s Share Price and Behavioral Finance

The price of a share of Apple (AAPL) is almost 30% below the high that it set back in September 2012—about five months ago.  Even before its peak, the price of Apple shares had already made it the most valuable company in history.  In those heady times, Apple shares reached $702.  Today, they are at $503.  Even today, however, Apple remains the largest single holding in the S&P 500 at about 3.6% of the total index.  It is mind boggling to consider that the market value of the most valuable public firm in history could decline by 30% in five months, without some sort of catastrophic event.  But this is the situation and there are some lessons to be drawn. Continue reading